Video advertising a significant place among advertising formats in Yandex Direct . Video ads are used in media and performance campaigns and are shown only in YAN , or more precisely, its division – Yandex Video Network. These are Yandex video services and partner sites, including Internet resources of federal TV channels and online cinemas.
You can create and upload videos for commercials yourself or use Yandex’s free video constructor. A link to it will appear in the “Video” block when creating or editing an advertising campaign.
The service has video templates of different lengths and themes
You can also create an MP4 video from uploaded images and videos, add an action button, subtitles, a logo, and a packshot (a picture that will be shown to the user for a few seconds after watching the commercial).
Video advertising be generated using neural networks. Here are one and two selections of services where you will surely find a useful tool.
Media video advertising in Yandex.Direct
A media campaign is needed to reach a large number of target russia telegram data users, increase brand awareness, inform about promotions and special offers. It is also useful when introducing a new product to the market.
Here are the types of media videos by their location on Yandex Video Network resources:
- Streaming video (multi-roll, InStream) is embedded into a video stream and can be played before the main video, in the middle or at the end.
- Video in content (InPage) – organically integrated 4 elements of a resilient organization into the page content.
- In-app video (Interstitial) – plays before loading or changing content in the app.
- Rewarded video is a format for mobile gaming applications. The user decides whether to watch the commercial or not. In-game currency or other bonuses motivate the user to watch.
- Video in a native block (InBanner) – embedded in a singapore phone list banner in a mobile application.
Example of streaming video – the video plays before the main video content
Video display can be tailored to users with specific interests or online behavior.
To launch a campaign, select the Display Advertising type in Expert mode.
