The diagram immediately shows the functional subordination of departments or services and their job responsibilities. Thanks to this, the manager understands who is responsible for what and on this basis adjusts the company’s development course.
- Advertising development.
The diagram is equally relevant for the overall marketing strategy and for conducting individual advertising campaigns. In the first case, it defines a list of specific goals, tools and actions necessary to implement the plan and achieve KPIs. In the second case, it helps to identify potential clients and their behavior, and, based on this, select an advertising offer with appropriate text and creatives.
Services for work
Mind maps can be prepared manually – on paper russia telegram data or a board. However, it is much more convenient to do this in special programs. There you can quickly make corrections, attach links and images, leave comments. Let’s consider applications with both strict and original designs, so that everyone can choose the right option for themselves.
XMind
In Russia, the service can only be used in a browser on computers with Mac, Windows and Linux OS. Logical design, including a central theme and sub-themes without unnecessary lines, immediately helps to activate the user’s thinking. A library of ready-made templates for various tasks is provided, and the creation of individual schemes is also offered. Automatic saving prevents the loss of developments in case of sudden failures.
The free version has limited functionality: it allows you to set dependencies between blocks, add pictures, stickers and emotions, format text and make notes. The finished scheme can be saved and sent to colleagues as a file, but a watermark focus on the technology solving one critical business question will remain on it. It will not be possible to subscribe.
Draw.io
The main advantages of the application are considered to be the Russian-language interface and free use. Registration in it is required only if you need to save a file to Google Drive, OneDrive or computer memory. The only paid option is integration with Jira, GitHub, Dropbox systems.
The service has over 100 templates for any simple infographics. It allows you to change shapes, arrows, text and background color for branches, insert mathematical formulas and images. The exchange of diagrams with employees is carried out by embedding in Google Docs, HTML, Notion. Downloading is available in PNG, SVG, PDF, XML, etc.
Coggle
The program has intuitive controls: during operation, hints in English constantly pop up. It runs directly in the browser and allows you to log in via a Google account. Templates are not provided, but more than 1,600 icons are offered to highlight semantic blocks. The history of changes helps to return to previous variations of the diagram if necessary. The results can be saved and exported to PNG or PDF.
The free version is suitable for getting acquainted with the service: only 3 maps are available in it. The Awesome tariff adds additional options ar numbers in the form of installing several central elements, changing the line style, and creating team diagrams. The Organisation tariff, designed for companies, provides a single login to the system, the ability to brand infographics and coordinate users.
Mindomo
The arguments in favor of choosing the application are cross-platform and access to diagrams without the Internet. It supports schemes with a linear and columnar structure, allows the use of icons and symbols, notes and comments, filters and hashtags. If desired, the maps can be supplemented with audio and video recordings from your archive.
Without a subscription, you can only create 3 diagrams, but even in this mode, there is a team development function. The Premium tariff is designed for one user, for increased security, two-factor authentication is used. In the Team tariff, 3 to 8 people can work simultaneously. The paid versions provide thematic templates and more than 8 formats for export.
Miro
Miro is an interactive online whiteboard that allows teams to collaborate on projects in real time. Users can draw, place diagrams, and add files, making it a great tool for brainstorming, webinars, and presentations. The endless space of the board allows you to organize and structure a large amount of information. The free version allows you to create three public boards, while paid plans offer private boards with the ability to save history. Despite the difficulties with payment after the service left Russia, many continue to successfully use the free version, finding it useful for work and learning.
Conclusion
A mind map is a valuable technique for economic entities. It allows breaking down large tasks into components to simplify their implementation, taking into account and controlling all the little things, and systematizing information for quick perception.
The schemes are equally effective for people of all ages and professions. They should be used by entrepreneurs who want to improve corporate communication, find optimal solutions, and increase productivity.
