I expect that the new era of ‘Omni-commerce’ will start soon. A combination of physical stores together with E-commerce, M-commerce, F-commerce, TV-commerce and the Internet of Things. Made possible by the fact that we have access to the internet anytime and anywhere. In this era, we have the continuous opportunity to make purchases very easily. And because we have been trained for millions of years to keep our eyes open for ‘purchase opportunities’, we as humans are very sensitive to this, it is in our nature.
Shopping will become a continuous
Of course, it is incredibly convenient if you no longer have to go to the store (as often) and . Opportunities fo your iraq telegram data refrigerator takes care of the groceries itself, so that you never run out. This gives us even more free time, great! And if we see a commercial on TV in the very near future, we no longer have to put the product on a shopping list or try to remember it. For example, we have TV-commerce apps for mobile and tablet. These synchronize with the commercial on TV and give you the option to order the products directly. Convenience serves man. But I also want to make a side note. Because it is in our nature not to let an opportunity for food pass us by, 12% of the Dutch are far too fat . Will the O in O-commerce soon stand for Obesity instead of Omni? More than 1 in 10 Dutch people already indicate that they have difficulty making ends meet on their salary. Will this soon be 1 in 3?
Opportunities for marketers!
The challenge has always been to reach the right person at the right time with the righ school email list message. In a digital Omni-commerce world, this has suddenly become a lot easier. We can bring the right message to the right people through the personalization possibilities that the internet and social media offer us. Because the consumer can now order directly anytime and anywhere, it is questionable whether focus on the technology solving one critical business question the right moment even matters anymore. I personally think that the moment remains relevant, but that the duration of the moment has been extended a lot.
