Video formats Online video advertising is an inexpensive alternative to TV advertising. Launching a video campaign in Yandex Direct or VK Advertising is much cheaper than buying time on a federal channel, and the reach of a young, solvent audience is quite comparable. In addition, it is much easier to link conversion to a click on a video ad online than to watching an “ad break”.
Let’s figure out what video advertising formats can be used in Yandex Direct and VK Advertising.
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Why Use Video Advertising
At least because it provides a wide coverage of a solvent audience. According to Yandex , in the first half of 2024, the volume of video ad impressions in Yandex’s internal services and on partner qatar telegram data sites increased by almost 40%. The number of new advertisers increased by 18% compared to the first half of 2023.
Video formats campaigns can be launched with different goals – increasing brand awareness, increasing sales, repeat sales, broadcasting special offers and promotions.
Here are the obvious advantages of the video format:
- Visibility. Showing a product literally from all sides, offering a usage scenario – a video ad can do all of this.
- Saving the user’s time – more information can be contained in a few seconds of video than in a small ad.
- Ease of perception – information is easier to digest in video format.
- Emotional engagement: An engaging video is more invest in internal communication likely to evoke an emotional response than another boilerplate ad copy.
Let’s go through all types of video ads in context and targeting. Let’s start with video formats in contextual advertising.
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