Especially in the area of online shops, there is tough competition in the major search engines for good rankings and the highest possible visibility. For this reason, companies can no longer do without targeted SEO measures in order to always be one step ahead of their competitors and to continuously increase their sales.
Unfortunately, there are still many companies today that lack the specialist knowledge to be able to carry out their search engine optimization in a truly professional, up-to-date and effective manner. In this case, it makes sense to seek help from an external expert. Those who are looking for a competent SEO agency in Munich , for example , can find one at werbeagentur.de.
The following article explains which steps should be taken in order to gain a significant advantage over the major competition in the online shop business in terms of ranking and general visibility.
analysis of competitive opportunities
If you offer products in an online shop, it is important zalo database to know how your shop is positioned in the respective market. In many cases, small measures are enough to increase sales and optimize rankings.
To do this, the first step is to analyze your own competitive opportunities. This involves, for example, checking how your own website performs in terms of its ranking compared to that of your direct competitors. You also need to check the relevant metrics of the online shop, such as backlinks, optimization for mobile devices and the loading speed of the page.
Identify competitors
You can find your direct competitors particularly easily
by searching on Google . To do this, you need to enter get the data you need right away the exact keywords under which your own online shop should be found. Your competitors will then be the shops that appear particularly often for the respective keywords. It is also a good sign if your own online shop is in a good position.
It is also possible to use the Sistrix tool. This makes it particularly easy to find the online shops of your direct competitors. Queries can also be made for individual keywords in order to identify the most relevant pages for them.
analysis of competitors
Once the respective competitors have been identified, b2b reviews the next step is to carry out a careful analysis of them. Numerous factors must be taken into account, such as sales, shipping,
unique selling points, target group, product range, pricing policy, payment options and locations. Of
course, the services offered and customer service also play a role.
Pricing policy is particularly important in this context. Nowadays, mos
t consumers use the Internet to carry out extensive price comparisons and often make their final purchase decision based on this. But a strong connection to a particular brand also influences the
decision to make a purchase.
For example, online shops have the option of offering special discounts and vouchers to influence the
purchasing decision in their favor. The competition in this area should therefore be studied
particularly closely in order to then make any adjustments to your own offering.
competitor analysis with helpful tools
Basically, there are a variety of tools available to analyze competitors even more thoroughly.
For example, some tools offer the possibility of finding out the traffic sources, bounce rate, dw
ell time and page views of competitor shops.
