1 First experience – just like that
Most people don’t really like to take risks and try something unfamiliar. It’s the innovators who need a reason to try something so unknown. But conservatives – it’s generally hard to motivate them to try something new.
Therefore, to facilitate the first contact with a chinese overseas canada database potential client, and especially if you offer some special, previously unseen product or service, we recommend giving the opportunity to try it for free or almost nothing.
2 The effect of a closed society
Make your customers feel like they are part ofsomething special and inaccessible. Create an illusion on your website that not everyone can buy from you, and that your products are available only to special people who, for example, received an invitation letter, or an invite, or who have a promo code.
The closed society effect is at work here. Everyone wants to be a member, but not everyone is allowed to join essential information without unnecessary details recipients the ranks. And this fuels the excitement around this very closed society. It is enough to remember the Order of Masons 🙂
3 Games with prices
Let’s face it, prices play one of the decisive roles for us when making a purchase decision. Therefore, by playing with prices wisely, you can stimulate demand.
Discounts and promotions work well. The price can also be split into three parts (when possible).
But it is not always necessary to lower prices. For example, in the book by Robert Cialdini “Psychology of Influence” there is an example of how the owner of a jewelry store could not sell a batch of jewelry, and only an accidental increase in the price by 2 times (she wanted to cut it, but her assistant mistakenly did the opposite) allowed her to sell all the goods. Why? Expensive = good. Therefore, for certain groups of goods and with a certain target audience, prices need to be increased, and not be afraid of this.
4 Swinging
When the client has already made the first purchase, the state of some euphoria from the new acquisition becomes the reason for turning off the “economy” mode and activating the “spender”. That’s when you can start to rock the client – with the help of various offers for additional purchases. In online stores, these are blocks of related email leads database products. For example, you bought a tent, and with it a sleeping bag, barbecue, skewers, a fishing rod and matches. So to speak, “the soul went to heaven” 🙂
Be sure to use this technique in your online stores. Never abandon customers after the first purchase, follow them further, work with them when they are already “hot” (and that’s exactly what we become after the first purchase). And you will be impressed by how your resource’s conversion rate will grow.
