Video ads In the “Target actions” tab, video advertising is available for campaigns aim at promoting websites, lead forms, mobile applications, communities, broadcasts and videos. The user only nes to create a universal ad to promote the select object and add video creative to it. The video will be shown in the news fe, VK videos and clips and on other platforms of the ecosystem.
When creating video ads, you can use the automatic creative generator. Upload images to your account, and the neural network will create small vertical and horizontal commercials from them. Finish creatives can be it by changing or cropping images.
When promoting a product catalog
Video ads Shoppable Ads video format is available, in which product cards from the fe are shown over an advertising video. By clicking on the card, the user will go to the sales page of the select product and can south africa telegram data make a purchase. The format is available for promoting products from a website, mobile application, store on the marketplace or VKontakte community. One video can show from 3 to 20 cards.
Shoppable Ads can be add to a new or existing product catalog campaign
To do this, when creating or iting ads, upload a video of 5 to 30 seconds in length with an aspect ratio of 16:9. Add a link to the landing page for the general button in the ad. For example, a link to the main page of the store or to a section of the catalog with all the advertis products.
Important. Product cards are pull into the ad automatically from the upload product fe. Before uploading the video, the fe must already be add to the campaign and link to the data source. For websites, this is the the initial vaccine launch some VK Advertising pixel , for marketplaces — the API key , and for applications — a mobile tracker.
Video Ads in the Awareness & Reach section
In the Awareness & Reach tab, video advertising is singapore phone list available for the following display campaigns:
- Banner advertising — banners with pictures or videos on all platforms of the VK ecosystem.
- Video advertising – videos on websites, in applications, games, videos and VK clips.
- Post, video or clip – promotion of video content from authors and communities in the VK clip and news fe.
