The often-overused phrase “digital Strategies for transformation” instills a sense of excitement and progress for many executives. But for some business leaders? digital transformation means intimidation or mystery. When the former group is tasked with selling data-driven technology initiatives to the latter group? they face formidable challenges. They must win hearts and minds to get buy-in? sometimes faced with psychological impediments and organizational cultural resistance? as well as the burden of proving the ROI Strategies for for a new? sometimes unproven technology.
Digital transformation has been a particularly challenging
Sell in sectors famously resistant to leaving mexico whatsapp number data behind manual processes? like construction? shipping? and pharma. But these and other industries are already realizing that the fourth industrial revolution is no longer a matter of if? but when. Plus? it’s a neverending revolution? with new technologies and tools coming down the pipe all the time. Whether trying to sell digital asset tokenization to a bank? generative AI to a regulatory compliance department? or a data management platform to a digital advertiser? technology champions can follow a few fundamentals to succeed in winning buy-in.
Don’t Try to Do Too Much at the Outset
First? the do-nots: If a technology champion your office will be clean joins an organization that has clung to manual? paper processes? the champion should resist the urge to push big or multiple technology solutions across the entire company? even if there is a lot to be gained by transforming. By the same token? if you have discovered a great data-driven sales enablement aero leads offering? for example? the champion should not try to convince leaders to roll it out to the entire company at once? especially in large global enterprises. Instead? focus on a pilot testing phase within one group or region in order to generate proof-of-concept. Finally? it is unpopular to sell an initiative that tries to achieve too much by addressing too many business challenges at once.
