The sales funnel is a model that describes the process that a potential customer follows from the moment they have their first contact with the company until they become a customer. This process is divided into several stages, and each of them has its own function and specific objectives.
The second stage of the sales funnel is known as MOFU, which stands for Middle Of the Funnel. At this stage, the main objective is to convert potential customers into leads or prospects, that is, people interested in the products or services offered by the company.
Below, we will describe the characteristics and objectives of the second background removal stage of the sales funnel, and how companies can carry out their marketing strategies to convert potential customers into leads and take them to the next step of the funnel.
Characteristics of the MOFU stage
In the MOFU stage, potential customers have already had contact with. The company and have shown some interest in its products or services. Therefore, the main goal is to provide them with useful and relevant. Information to help them make an informed purchase decision. Some of the characteristics of this stage are:
Potential customers are already familiar with the company and the products or How to Improve the Security of Your E-Commerce Website services it offers. They are interested in the company’s products or services, but are not yet ready to make a purchase. They have provided contact information to the company, such as their email or phone number.
Objectives of the MOFU stage
The main objective of the MOFU stage is to convert potential customers into leads or prospects, that is, people interested in the company’s products or services. Some of the specific objectives of this stage are:
Provide useful and relevant information to potential customers to help them make an informed purchasing decision. Convert potential customers into leads or prospects.
Strategies for the MOFU stage
There are several strategies that companies can use to achieve their objectives quick signs in the MOFU stage. Some of the most effective ones are:
Email marketing:
Email marketing is a very effective strategy to convert potential customers into leads or prospects. It consists of sending personalized and relevant emails to potential customers, offering them useful information about the company’s products or services. The goal is to maintain constant communication with potential customers and build a relationship of trust with them.