Stages of the sales funnel: First stage, TOFU

This process is divided into several stages, and each of them has its own function and specific objectives.

The first stage of the sales funnel is known as TOFU, which stands for Top Of the Funnel. At this stage, the main goal is to attract the attention of potential customers and generate interest in the products or services offered by the company.

Below, we will describe the characteristics and objectives of the first image masking stage of the sales funnel, and how companies can carry out their marketing strategies to attract potential customers and take them to the next step of the funnel.

 

Characteristics of the TOFU stage

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In the TOFU stage, potential customers are not yet aware of the company or the products or services it offers. The main goal is to generate awareness and attract their attention. Some of the characteristics of this stage are:

Potential customers don’t have a clear purchase intent. Exploring options and trying to identify what they need.
They do know the company an sure if  a good fit for them.

They are in the initial stage of the purchasing process and have not yet AI and Career Growth: How Kickresume is Changing Job Search interacted with the company.

TOFU Stage Objectives
The main objective of the TOFU stage is to attract the attention of potential customers and generate interest in the company’s products or services. Some of the specific objectives of this stage are:

Generate traffic to the company’s website or social media.
Create brand awareness.
Attract potential customers who are not yet familiar with your company or the products or services you offer.
Provide useful and relevant information to potential customers.

Strategies for the TOFU stage

There are several strategies that companies can use to achieve their quick signs objectives in the TOFU stage. Some of the most effective ones are:

 

Content Marketing:
Content marketing is a very effective strategy to attract potential customers in the TOFU stage.  This content should be focusd on the nds and problems of potential customers and not on promoting products or services. The goal is to build trust and authority on the topic, which can lead potential customers to consider the company as a reliable option to meet their needs.

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