So how do you choose the best terms for a strategy? Below, I tell you two factors that we always take into consideration. Balance between Head Tails and Long Tails According to data collected by Brian Dean (Backlinko), % of clicks on a SERP on Google are given in the first three results of the page. Considering this, it would be great to rank the most requested keywords such as “Marketing”, “Advertising” or “Sales” at the top, right? No one could complain about such a result.
However as you can imagine
However, as you can imagine, there are a lot of pakistan whatsapp data sites competing for these terms, which makes it super difficult to win them over — although not impossible. These big terms are known as Head Tails. They have high competition and low specification level. Someone searching for “Sales” may want to find many factors related to the topic and, therefore, it is not so easy to identify their intention the first time. On the other hand, there is a category of terms with a lower volume of searches, but which indicate a greater user qualification.
These are called Long Tails
These are called Long Tails. For example, the keyword “Hire Content Marketing Strategy” has monthly searches in Mexico, so it would mastering cold calling leads: strategies for success not bring a massive amount of traffic. However, it is convenient for us to be in the first position for the term, so we take it into consideration when producing yeezy 350 boost v2s our content. In our experience, the balance between these two types of keywords has worked well. Our content on Marketing is in the first position in Mexico for this term, as you can see:Search for marketingAnd the traffic it generated for us in February is very significant, as it receives more than a thousand monthly searches in the country:Traffic for the keyword marketingOn the other hand, the keyword “Interactive Marketing” only has searches on Google in Mexico, as shown by SEMRush.
Post on interactive marketingBut it
Post on interactive marketingBut it is extremely important that we position ourselves well, as one of our products (Ion) is directly linked to the term – and our content on the subject is bringing us a significant number of sessions!Interactive marketing post trafficIncreasing the performance of already produced contentAnother area in which keyword research is very necessary is updating content. When we need to decide what changes we will make on each page, one of the objectives is to get this material to rank correctly on Google to obtain more keywords.
Take as an example our
Take as an example our article on “Types of software”, which is currently in the Featured Snippet on the Mexico SERP. Post types of software Initially, this post only contained information about each type of software. When we wanted to update the article, we did some digging on SEMRush to find new keywords we could add. We found that for each type of software there was a good volume of monthly searches for the subtypes (, and)
