Service before we buy That is why social proof is so effective Simply adding social . proof to your website can boost conversion rates by 15 percent or more For example . on the Leadfeeder site we added video reviews at the bottom of every page video . review Leadfeeder example These videos help people feel confident that our tool will deliver The . inclusion of logos from brands that use our tool establishes trust Bonus tip Consider adding .
Personalized Social Proof Based on
Personalized social proof based on site behavior For switzerland cell phone number list example showing HR reps reviews from other . HR reps is much more effective than showing them reviews from CMOs A/B test your . CTAs Calls-to-action are your time to shine It’s when you tell site visitors to take . the next step and convince them to follow through But there’s a good chance your . CTAs suckkkkk In fact the average CTR for CTAs is around 4 percent acronyms meme .
Too Many Acronyms Aside A/b
Too many acronyms aside A/B testing helps you find it is important to know out what types of CTAs work . best for your audience And it’s not just about choosing the right words — images . videos and even anchor text can all impact the effectiveness of CTAs Consider adding personalization . to your CTAs as well A Hubspot study found that personalized CTAs perform 202 percent . better than generic CTAs Optimize your headings The vast majority of internet users only read .
Headings the Exact Number Varies
The exact number varies but it’s somewhere between 60 b2b reviews and 70 percent of users . depending on the study In fact Upworthy accidentally published a headline with no actual article . and it went viral in just a few hours before it was taken down There . was literally no article at all and yet 2000 people still commented and argued — . from the heading alone Some people will read your content but the vast majority won’t .
Make It Past the Headline
Make it past the headline This means your headlines need to be not just good . but great If you want to improve your conversion rates make sure your headings and . titles are optimized catchy and to the point Consider A/B testing different headlines to make . sure you put your best headlines out front Just getting the headlines right can increase . conversions by 528 percent Use pop-ups carefully I have a love-hate relationship with pop-ups On .
