In March, the content reached the first position on Google in Mexico and brought us more than sessions. SEO HacksThere are certain SEO techniques that can be put into practice regularly to increase organic traffic generation and that are part of our blog routine. I’ll tell you some that are very common: Increasing the CTRA click-through rate (CTR) can be the great competitive differentiator of a blog on the Google results pages. After all, the 3rd place in the SERP will not always be achieved, but it is important to be located at the top of the user’s screen and try to win the click with a creative and original title or a relevant meta description.
The Google Search Console tool
The Google Search Console tool provides qatar whatsapp data data on the CTR of all pages on a blog. There I saw that only % of users clicked on our post about Digital Marketing when they searched for “online marketing”. Increase page CTR Analyzing the SERP, I noticed that the other blogs that appeared in the search used the keyword “online marketing” in their SEO titles, an important ranking factor on Google. I decided to implement it in our post to test if more users would click when they saw the article on the SERP and then we achieved .
CTR for “online marketing” Furthermore
% CTR for “online marketing”. Furthermore, the page’s total CTR increased to ,%.It may seem small, but if we consider that there are more than a thousand possible clicks per month for this term, the increase is relevant.Increase title CTRAcquire Featured SnippetsAt the end of January, Google announced that Featured Snippets would become from cold to gold: maximizing your cold calling leads the new 3rd position on the SERP. Previously, content displayed in these boxes could not appear again in the results list. Analysis is still yeezy 350 boost v2s being done to understand whether this change increased or decreased the organic click-through rate for blogs located in Featured Snippets, but we know this indicates that the visibility provided by these answer boxes is still very beneficial.
Since May we have intensified
Since May, we have intensified our efforts to obtain Featured Snippets by implementing some best practices. I’ll cite an example. Currently, we have extensive content on “e-commerce” and a secondary one on “types of e-commerce”. However, this last post had a very long definition about e-commerce, which didn’t make much sense since the keyword “types” indicates that the user may already have an understanding of the concept. So, we decided to remove the subtitle that explained the concept and moved it to the main e-commerce post.
Next we edited the “types”
Next, we edited the “types” article and made it more direct, with a list of the most important e-commerce models and their characteristics. Thus, when arriving at our article, the algorithm understood more quickly that we were responding appropriately to the user’s intention, which in this case is to find a list with several elements. After a while, he included us in the Featured Snippet for that keyword. SERP types of electronic commerceIn addition, with a better definition of the concept, our main content on e-commerce also achieved the 3rd position in the Mexico SERP.
