A) We don’t need to generate code for each activity/promotion/special offer;
B) There is no need to bother the webmaster every time to install our code;
The main mistake I would highlight is showing the same advertising message to all audiences. Which is fundamentally wrong. You need to develop separate advertising messages for each audience in order to “lure” them back to the site.
Alexey Vasyutkin (leading specialist of the contextual advertising department of Promodo)
In classical marketing, the main task of remarketing is to find new opportunities to revive demand. One of such tools in Internet marketing rich people database is retargeting. Over the past year, significantly more tools have appeared that allow using remarketing in our market. I believe that the main “locomotive” for the development of this tool was Google, which implemented this tool in AdWords advertising accounts and continues to develop its capabilities. After the popularization of retargeting, Western companies are actively coming to our market with offers to automate advertising campaigns focused on remarketing, and domestic companies also offer their solutions. At the moment, it is difficult to find an online store that does not use this tool.
Classic mistakes when using remarketing:
1. Lack of audience segmentation
Retargeting allows you to segment developers appreciate the scalable api and smtp users by demographic and social characteristics, certain actions on the site, into “new” and “old” visitors, your regular customers and users who make impulsive purchases. Automation services allow (with a degree of probability) to determine which of the products the user liked more and advertise this product/service individually for each user. It may be necessary to use different approaches to the audience that came from different acquisition channels (social networks, search advertising, teaser advertising, mailings, etc.), the recency of visiting your resource is also very important.
The lack of audience segmentation often leads to a decrease in conversion rates, loss of loyalty to the store, and an increase in the cost of attracting an individual user in many email leads database advertising systems (AdWords, Facebook, etc.) due to a drop in CTR, as well as ineffective use of the target budget.
2. Limit the number of impressions per unique user per time period
As a result of unspecified limits on ad impressions for a unique user, CTR is significantly reduced, the price of a unique attracted user increases, and audience reach decreases. The user often begins to experience negative emotions towards your project, especially if he or she came to the site by accident, while you are spending the target budget on it.
