The pace of life today is advancing by leaps and bounds and with it many sectors see the ne to keep up with constant change. Among the most notable are the technology sector marketing and advertising social relations the mia etc. And if we look for the common point between the aforemention we find digital marketing one of the tools us by corporations that has chang the most in recent times and that as a result of the manifest ne for an imminent digital transformation has been adapting to the new paradigm that is being implement at a business and social level.
And the answer to this adaptation has been found
The content a key piece of inbound marketing which helps companies to achieve a closer relationship with users accompanying them in all phases of the conversion funnel until finally they become end customers.
And as expect content marketing has also been changing and adapting over the last few years with new tools and techniques appearing to improve results.
Below are some of the inbound marketing trends to keep in mind for 2023.
Trends to watch for 2023
Integration of artificial intelligence and chatbots: chatbots are a tool that has been je v budoucnu vrátit se k vaší us for a number of years and is a major step forward in terms of communication. This type of instrument makes it possible to resolve some of the doubts that users may have automatically. In addition there are currently what are known as hybrid chatbots which offer the possibility if requir at any point in the conversation of rirecting the user to a human agent.
More content in video format: audiovisual content is key in ge lists content marketing. Videos are the preferr format par excellence for users and offer them a large amount of information in a short time and without the ne for great communicative involvement. Add to this is another format that is gaining great popularity in recent times: podcasts. Both will be key in inbound marketing strategies for 2023.
