Delivering the right elements can greatly enrich your content, especially when you are dealing with video marketing. Never forget that you are in constant competition for your audience’s attention, so you must be creative in delivering value. Using video in email marketing can be highly beneficial in that sense.
Videos can morph into anything you and your brand need. They can become promotional showcases of your products, corporate videos that italy phone number data solidify your company mission, useful tutorials, insightful interviews, and many others. Such variety can supercharge your email marketing strategy.
However, to enjoy all the benefits this combination can offer, you must know how to properly use video in email marketing. This channel is as relevant as ever nowadays and can help you reach your business goals with the right strategy.
In this article, you will learn about the importance of using video in email marketing and the best practices to do that. Follow the topics below:
- What are the benefits of video in email marketing?
- How to use videos in email marketing?
- What are the best practices of video in email marketing?
What are the benefits of video in email marketing?
Are you wondering if working with video in email new subscribers optimize your registration process marketing is worth it? The short answer is: yes. This is a combination of two great marketing initiatives that contribute greatly to your exposure and engagement rate.
Here are some other reasons to work with video in email marketing:
- enjoy higher click and conversion rates;
- increase the odds of having your content china numbers forwarded;
- obtain a bigger open rate by signaling your video in the subject line;
- build trust and authenticity via email marketing;
- embed videos in your email messages;
- still link to videos in your messages if embedding is not supported by the recipient.
How to use videos in email marketing?
Now that you know how beneficial it can be to use videos in email marketing, the next step involves knowing how to do that effectively. After all, good results only come to good implementations of this strategy. Check out the necessary steps to use videos in email marketing.
Create quality videos for your brand
This sounds obvious, but it needs to be a respected part of your process. Quality is not a subjective concept in this case, as it has everything to do with your ability to come up with the right content to appeal to your audience while contributing to your goals and metrics for content performance.
It also refers to the literal quality of your videos, like the image resolution (see above image), lighting and sound. Make sure you use the correct equipment so that everything works well together and your video can be enjoyable by your target audience.
Use the correct video formats
One of the biggest advantages of using videos in your content marketing strategy is that they can become whatever you need them to be. Because of that, an important part of your process involves deciding what formats you will choose.
Imagine a business school is looking to attract more authority and engagement. They can create a series of videos with tutorials on basic subjects or even interviews with former students talking about the course. Do you see how important the choice of format is?
Come up with effective subject lines
The subject line is the first piece of your email marketing content your recipient sees, and it is decisive to your open rates. As such, it needs to be highly effective in making sure your audience feels compelled to click your message and check it out.
While using video in email marketing, your work with subject lines changes as well. Make sure you mention that there is a video inside while making its value clear to your target audience’s needs and motivations. If it fits your brand voice, you can even try to use an emoji!
