Can live blogging help with your company’s Digital Marketing strategy and ensure you reach customers with relevant content at the most appropriate time?
We have seen, in the most recent years, plenty of action unfold in front of our eyes thanks to live coverage on platforms such as Twitter and Facebook.
But what if it were possible to deliver that type of live content in your WordPress blog, helping your visitors keep up with what is important to croatia phone number data them?
Live blogging has plenty of benefits to bring to the table, such as traffic spikes and more interaction — whether in your comment section of via your social fee.
Websites like The Guardian, live coverage of sports events and news accounts for 3.6 million unique user visits and 9% of comments.
How can your company leverage that? In this blog post, you will find out:
- What is live blogging?
- How to find the right live blogging platform?
- How to live blog on WordPress?
- What are the benefits of live blogging?
What is live blogging?
Before we start on how to live blog on email automation set up workflows WordPress, we need to define what live blogging means in this context.
Live blogging is a tool that allows users to provide coverage in real-time on their blogs or websites.
An article that is live blogged gets updated consistently to make sure the reader is aware of the latest developments.
Live blogs are especially helpful in times china numbers of crisis — when news updates can make a lot of difference in how users plan their next step.
It is also useful in lighter events, such as sports competitions, when keeping track of scores is what the user wants most.
The difference between a live blog and an updated post is that users don’t have to reload the page to be informed of the latest developments.
Live blogging can help you build a relationship of trust and understanding with your audience when used properly.
How to find the right live blogging platform for WordPress?
The best way to get started with live blogging on WordPress is to find the perfect platform for your business needs.
You should be on the lookout for a few features that will guarantee your live blogging events will be successful. A live blogging platform should provide critical features such as:
- support to as many platforms as possible, not only WordPress. This way, you can reach your audience using other communication channels;
- high-end security features that will keep your live blog safe from interventions from third parties;
- customization tools that allow for your live blog to integrate smoothly to your blog environment;
- add-ons, plugins, and APIs to connect your live blogging platform to other Digital Marketing resources, such as mobile platforms;
- sharing tools for your user to engage with content not only on your main website but also all across social media.
We separeted two platforms that might be a good choice for you. Take a look!
Live Blog
The right tool will make it easy for you to create a live feed with no help from a developer.
There are a couple of platforms that work this way and are open source, like Live Blog.
Live
For you to avoid the situation described above, a good solution might be Live.
The tool provides marketers with all they need to integrate live feeds on their WordPress blogs, embedding content in just a few steps.
Live reporting, polls & quizzes, social walls, storytelling, social curations, and scoreboards all work together to make your live posts more interactive and attractive to customers.
Among its benefits are the customization options, which will make sure your live blog is integrated with your brand colors, logo, and style to make for a better content experience.
How to liveblog on WordPress?
With the right platform, live blogging on WordPress can be as simple as making a regular post on your blog.
With just a few steps, you can start live blogging now.
Step 1: install a live blogging plugin
To get started, simply install the plugin for the platform you chose to use for live blogging. The plugin will grant access to the tool so that it can automate self-updating posts.
Most plugins will ask you to activate the live blogging function in the posts you intend to live blog on WordPress. To do so, click on “Posts” and “Add New”.
Step 2: create a new blog post with live blogging functions
Create a blog post on how you normally would and use the content section to give a brief synopsis of your post.
If it’s a live event, like the Super Bowl, you might want to add something like “[Name of the website] ‘s live coverage of the Super Bowl”.
Be creative as this is the text that will help your live blogging appear more prominently on Google results.
Quizzes and games
Throughout the text, we have already mentionedare incredibly useful tools to soften user experience and, at the same time, get important insights about them.
Other than that, these questionnaires can also adopt more playful aspects, such as the famous BuzzFeed quizzes.
If the questionnaire is engaging enough, you can be sure that it will generate backlinks in other pages. To reach another level, you can bet on games.
Although interactive games’ creation requires much more time and investment, gamification elements can bring incredible results.
It is the case of a British application, aimed at drivers to find vacancies more quickly.
The company created an interactive game that calculates the user’s age based on their reaction time.
The page got more than 2,000 backlinks, according to
3. Infographics
The se is already a well-established practice in the world of Content Marketing.
However, if you do not adapt it to the new tendencies, it may become less interesting to users.
On the other hand, adding interactive elements makes it much more attractive.
There are many ways to make an infographic interactive. You can insert questions throughout the content, reveal information according to visitor’s clicks, and let the reader navigate freely through data.
The important is to ithout putting aside its primarily informative character.
An interesting example isthe British digital bank focused on businesses. The company created an infographic untangling the academic lives of women who founded successful companies.
You can navigate different options on the page, filtering the type of information you want to get.
4. Maps
Travel Supermarket, a website that specializes in purchasing airline tickets, created an interactive map based on data extracted from Google. The idea is to show the most researched destination in each of the countries.
