How does a resilient company work?

You’ve probably heard of resilience, right? While the term has been gaining popularity in recent years,

it’s not exactly a new word. It comes from Latin, re -silire , meaning “to jump back”; it indicates a self-

preserving movement of our form to adapt to an unexpected situation. Pretty interesting, isn’t it?

But what is the importance of organizational resilience in the business world?

Most people know the answer to this question at the individual level, after all, it is a fundamental skill

for performing various professions. However, it is necessary to understand this concept in a broader

context, understanding its influence on company results and that is where organizational resilience comes into play.

Globalization has made companies, consumers and markets more interconnected, volatile and

unpredictable, and the consequences of external circumstances have a greater impact and significance, putting the sustainability of organizations at risk.

Indeed, understanding what it is, its importance, how it works, and the elements of organizational resilience will help you succeed in your business marketing strategy .

Do you want to build a resilient business? Then you must read us until the end!

What is organizational resilience?

Organizational resilience is a concept that has canada phone number list gained a lot of strength in

recent decades and even more so in 2020. It is defined as the ability of a business to adapt to an

impact that interrupts or results in a commercial loss and to continue providing an optimal level of service.

In other words, it is an ability that allows one to draw up immediate strategies to

anticipate, prepare, adapt and respond to sudden major changes in order to survive

and progress in the markets.

Therefore, a resilient company not only focuses on surviving, but also on growing in difficult times, increasing its productivity.

If you have any experience with organizational management, you know the challenges that this

process entails. You also know that obstacles are not always perceived at the beginning of planning,

generating unexpected situations that must be overcome with creativity and, of course, resilience.

The global economic crisis generated by the COVID-19 pandemic forced basically all companies to make profound changes in their operations, at least for a certain period.

Given such a scenario, it would be natural to expect organizations to move away from their direct

objectives and accept results that were considerably below average, but that was not what

happened ! Several companies sought alternative solutions, implementing actions to curb the negative aspects and explore new opportunities.

The pandemic is a perfect example to explain what resilience means. After all, it is difficult to find

someone who has not experienced personal situations of adapting to difficulties during the period of

isolation. The important thing is not to limit ourselves to the individual level but to bring this perception to the collective dimension of a company.

For real, why is resilience important?

Companies like MercadoLibre and Amazon have shown that they have a lot of this ability. According

to Forbes, they have grown up to 52% in Latin America despite the COVID-19 pandemic.

It is an essential factor within any organizational strategy so that our business prospers in the digital, dynamic and interconnected world in which we live.

Can you imagine a company today that does not manage an e-commerce platform to offer its products

or services? Indeed, it would be very uncompetitive and the market itself would gradually displace it.

Globalization is an exclusionary process that demands a lot in a short period of time, so companies

that fail to adapt will incur a significant loss of market share that they may never recover.

And, on the contrary, those that do reconcile their departmental operations, whether Content

Marketing, Human Resources or Sales, with emerging trends will respond quickly and efficiently to any crisis.

The role of resilience in marketing

Marketing measures the relationship between the brand and consumers and, to do so, seeks to

understand the main pain points, needs and behaviour patterns of the target audience. However, as

much as this process involves an efficient collection of relevant data, it is not always possible to draw a clear path without deviations.

In a resilient organization, the Marketing department demonstrates a greater ability to adapt to adversity and find creative solutions to reverse it . This may seem simple, but it

makes an immeasurable difference in medium and long-term results. After all, we must always

remember that the best Marketing strategies do not generate dividends immediately.

It could be, for example, that you develop a qualified content strategy , but you are not able to attract many visitors to your blog at the beginning. In a situation like this, less prepared managers — affected by the natural pressure of the position — may make hasty decisions.

There is a lot of talk, for example, about investing in paid ads as a way to solve low traffic rates. It can

even be an efficient approach, but sometimes it is more worthwhile to invest more time in enriching your content than to opt for a more aggressive plan, such as campaigns carried out on Google Ads .

In this way, we can understand organizational resilience as the key to achieving the objectives

of advertising and branding , allowing the sector and the professionals involved in it to remain firm in the search for the expected results, without being shaken by obstacles along the way.

To reach this level, of course, the entire company must be embedded in a resilient culture. How to do this? We will tell you in the next topic!

Digital transformation has made all brands seek to strengthen their technology, therefore, every resilient organization bases its operation on the implementation of new trends within its business structure.

Below you will find 4 factors that guide the operation of a resilient company:

Strong web presence

First of all, they must have a responsive , attractive, functional and long-standing website that gives the company a good image on the  bard college supports these ideas Internet, in order to generate real sales opportunities.

However, having a website with a great digital presence is not everything; we cannot ignore its maintenance , which is equally important.

Web maintenance

Web maintenance is all the corrective or preventive actions that are carried out on a website to detect faults that are undermining its performance, structure or usability in order to prevent it from becoming damaged over time.

All with the aim of correcting design, content b2b reviews and usability errors, promoting the organic positioning of the website , ensuring an optimal user experience and generating more conversion opportunities.

Don’t forget to create regular backups of your website regardless of the hosting on which it is hosted. Once this is done, all control actions can be executed.

In this way, in the event of a technical failure, virus, hacking or accidental deletion of information, the backup copies will serve as a backup of the relevant data in order to access them. And, thanks to cloud services, they will be saved on an external server that functions as a digital safe.

Safety first

Did you know that 64% of businesses have experienced cyberattacks? That’s a pretty high number to be overlooked.

Cybersecurity is a requirement for organizational resilience because it prevents cyber attacks that put the integrity of the organization’s users and data at risk.

Effective Engagement

Engagement determines the level of commitment that consumers and users have with a brand, representing a factor that all marketing teams are paying close attention to . After all, this goes beyond the purchase of your products or services.

A user with a high level of engagement means that they maintain constant interaction, trust, and even

empathy in the face of adverse circumstances that the organization may experience.

Therefore, organizational resilience translates into sustainable, deep and long-lasting relationships based on purchasing experiences that connect the feelings of the end consumer with the values ​​of the brand.

This way, if the company feels like it is going under, that’s how its customers will feel — which will keep them loyal to the brand .