You are probably already familiar with Digital Marketing. Most companies have turned their efforts to the digital environment both to attract new customers and to retain existing ones.
This gives us an idea of the importance of Digital Marketing and what to expect when promoting products or offers on the Internet.
But have you ever tried to explain why this tool is so good at helping businesses reach more people and achieve their goals?
Today we are going to answer that question! In this post we will cover:
- What is Digital Marketing?
- What are the benefits of Digital Marketing?
- How do companies use Digital Marketing to get ahead?
Let’s get started!
What is Digital Marketing?
First, let’s review the basics to understand this ]denmark phone number list material. We’ll start with the definition of Digital Marketing.
Digital Marketing is a strategic tool to increase online presence and consists of each of the Marketing efforts that a company makes in the digital environment.
Inbound Marketing , Interactive Marketing and everything that is in some way linked to online customer relationships are efforts that we can include within the general concept of “Digital Marketing.”
The Internet has given marketers tools like videos, podcasts and email campaigns to help them reach more people. And the health situation has accelerated the already existing trend towards digital transformation.
At this point, most companies are already investing heavily in keeping up with the changes, as not having a planned and defined online presence can lead to the loss of many opportunities that are only available in the online world.
Understanding this will help you perceive the importance of Digital Marketing for the profitability of your business.
What are the benefits of Digital Marketing?
We know that the expectation with Digital Marketing is that it delivers great results for companies, right? Well, that’s precisely what it does, it’s a strategy that made its name for its high success rate.
According to a survey of US companies:
- 82% of consumers research a product online before purchasing;
- 79% of Americans do at least some of their shopping online;
US digital marketing spending will increase by an estimated $332 billion in 2021.
But what are consumers and businesses gaining by changing their relationship with the digital world? Understand the kind of results that companies can achieve by using Digital Marketing strategies.
Profitability
Promoting a business using traditional additional federal funding from congress channels, such as television or newspapers, is very expensive. This makes it difficult for companies to get a good ROI from their marketing efforts.
Digital marketing strategies are more cost-effective and provide long-lasting results. Evergreen content , for example, can continue to reach new leads for many years.
Ease of monitoring
Are you struggling to track your company’s b2b reviews marketing efforts? With offline marketing, it can be difficult to understand how many people interacted with your promotional material. But we can thank the Internet for changing that reality.
Every time someone visits your website, clicks on a link, or interacts with any media, they leave behind navigational footprints that indicate what they liked and what they didn’t. Marketers can easily collect that data and use it to create more engaging ways to promote the brand .
In this process, KPIs (Key Performance Indicators) are a much more necessary process this way. Therefore, companies are more likely to learn from their mistakes and improve with Digital Marketing as time goes by.
Building a reputation for your brand
Another reason to invest in Digital Marketing is to build a reputation. When was the last time you bought from a business without doing some research on them online?
Consumer behavior has changed and so have the marketing strategies used to reach them. Establishing a relationship with your consumer on the Internet through a solid image of your company will help them make the purchase decision or carry out the conversion that is proposed to them.
Content Marketing is a great tool for brands that need to start building their online reputation, as it generates three times more potential customers than other more expensive tools, such as paid advertising.
Impact more people
Even with a good offline marketing strategy, businesses face a big challenge: there are only so many people that a printed newspaper, advertisement or flyer will reach.
The Internet makes it easier to scale your marketing efforts and reach many more people in your area.
Are you looking to expand? Then, thinking about a Digital Marketing strategy is an excellent idea.
Makes it easier to make adjustments
Many campaigns are either out of the box too early or could be improved if companies could use customer feedback on the fly. But offline campaigns don’t allow for that.
They are too expensive to replace every promotional item due to a minor change. Digital Marketing, however, allows for much greater control over the quality of campaigns.
Feedback can be used at any time to improve the results of the strategy without impacting the total cost of its implementation.
Ensure the survival of your business
Starting a business is hard, but keeping it open over the years is the real challenge. Technology has become the price a company needs to pay to survive.
Because the Internet ensures that you reach a new generation of consumers, it also greatly increases your chances of long-term success.
- 59 % of adults (18-29 years old) use Instagram frequently;
- The average person spends at least 20 minutes on Facebook a day;
- 86 % of women check social media reviews before making a purchase.
So where are the success stories of companies that have used Digital Marketing to focus more on their business and become more strategic as time goes on?
We have selected a case that every professional should know before presenting Digital Marketing to their peers.
Fieldwire Data-Driven SEO
We’ve mentioned SEO as one of the most cost-effective and interesting tools a marketer can use to reach more customers online. But Fieldwire’s data-driven search case is a great example of how this works in the real world.
Fieldwork is a collaborative web and mobile platform for commercial construction and started its Digital Marketing journey with a problem.
How to rank better and increase your authority using Content Marketing? They shifted their focus from conversions to traffic generation. That led them to conquer the top 3 search results for their main keywords in no time.
To do this, they focused on what people wanted to see when they searched for those keywords. The analysis helped them create more quality and relevant content for a large amount of traffic .
According to the team , that paid off – they were able to save over $10,000.00 on Google AdWords over the period.
With all those benefits and case studies, it’s not hard to understand the importance of Digital Marketing for businesses: it drives growth and is great for helping build long-lasting relationships with customers. That makes digital efforts for both large and small businesses a must if they want to succeed in business.
How are your Digital Marketing efforts developing? Don’t have a strategy yet? The time to start is now! So download our free Digital Marketing Dictionary and learn all the secrets of this topic.