Content creators may be knowledgeable about a topic, but they are rarely experts. And experts are usually not the most competent content creators. So what do you do if you need to create content with relevant, accurate, and detailed information on topics you don’t understand? Find an expert and agree to collaborate.
Expert content is the foundation of
online marketing, which guarantees email data you the respect and trust of your audience. Contentim International Editorial translated an article by Ann Ginn about how to attract experts to work with content and do it right. Working with subject matter experts is good for several reasons. First, experts help content creators understand and explain the topic in a deeper way. Second, they add authority to the content and can help promote it within their networks.
However, it is not always easy
to include an expert in the process. To do this, you need to: find and vet experts inside or outside your organization; enlist their support; to include them in the content creation process in a smart way.
Preparing to engage a specialist and organizing joint creativity makes the work much easier. Here are some tips for improving each stage of creating expert content. Content Find the right expert Where to
find an expert? This can be done 5 questions for mild’s social media team both within your organization and outside of it. But make sure you understand the pros and cons associated with each option. Reach out to people who have spoken, interviewed, or written about the topic on their platform, at conferences, on social media, etc. Use source services such as HARO, ProfNet, Help a B2B Writer, etc.
Explore academic resources. You can afb directory write directly to a professor or work with a university or college representative. Visit online communities like Reddit or other topic-specific forums.
Pros : Audiences perceive outside experts as more objective and trustworthy. External searches can also lead to someone who specializes in a narrow but interesting topic that your contacts don’t cover.