Over 28 years of work, the Aktion Group of Companies has accumulated vast experience in attracting clients. Our CRM database contains over 15 million contacts. These are decision makers, managers, specialists. The database itself is an asset. But these are still cold leads.
The main goal of the technology is to warm up the available cold base and bring the buyer to a meeting with the manager. It is important that the buyer makes a conscious choice in favor of your product. He does not need to be persuaded.
How Aktion Marketing works with clients
Working with clients from the moment library shop of meeting until the purchase takes place in four stages.
Step 1. Cut off the excess
The goal is to select those who fit the profile and filter out from the database those who will definitely not buy the product .
By profile we mean general features that describe the consumer behavior of the client. His interests, social status, daily routine, motivation, product characteristics that played a role in the previous purchase.
Use the capabilities of a large holding to find clients! Aktion Marketing marketers will develop a marketing strategy taking into account the specifics of the business. Leave a request for a free consultation.
Step 2. Identify interest in the topic
The goal is to show problematic content to the widest possible audience.
We work with audiences:
internal – from Aktion’s own base;
external – leads clicked on ads on social networks.
We analyze the reaction. As a result, we understand:
who fits the client profile;
who from this circle of people has a problem develop and test cross-channel strategies that the promoted product will solve.
We collect contact information from those who left a request. These are hot, interested leads. Sales managers contact them.
We also accumulate a base of those involved. We “drive” them further along the sales funnel. At this stage, articles and posts on the topic “around the product” work:
Highlighting the problem, demonstrating expertise
To expand the sales funnel at the first stages, content cz lists marketing is necessary. Promote your expertise using Aktion platforms. Specialists from Aktion Marketing will help you create content.
Stage 3. Introduce the product, show the benefits
We promote the product based on the base of those involved , obtained in the second stage. We set up advertising (contextual, targeted, email newsletters) not for a wide range of people, as is customary among marketers, but only for those who fit the target audience by profile and are interested in the problem that the product solves.
