Lately there has been talk about the famous bots, which have taken a stir this year. According to a survey by Accenture Digital. of companies say that chatbots will give them great returns with a small investment, and consider that their competitors are already developing this technology. But what is a chatbot? A chatbot is a computer program that works through a series of pre-established rules or artificial intelligence, with the aim of automating certain tasks, such as chatting with a user through a conversation interface. Now, you’re probably wondering: so, do all chatbots work The answer is simple: it all depends on carrying out a previous analysis correctly.
Metrics to measure the success of a chatbot
It is important to know this and then compare it with the number of users who concluded a conversation compared to those who left it unfinished. Be careful here, if the goal of your bot is to sell more, many interactions can mean that your Email List prospects are interested, which can easily convert into a sale. Otherwise, if it is aimed at answering their main questions, many interactions may mean that prospects are not getting the expected answers to their questions within site. Average duration of sessions It depends on the objective of your chatbot, because if it is designed only to answer questions and help customers, the duration of the session should be shorter.
Forms for lead generation
Most companies that start with a digital marketing strategy have lead generation as their main objective. Although there are different efforts to achieve this, tangible results will not be generated if there is no form where visitors leave their information. These forms become an essential element in the marketing strategy of any company, but it is not enough to have them, but they must be attractive and optimized enough to generate the desired conversions. Before we start talking about best practices for creating lead generation forms, I want to start by talking a little about what a form is. The forms A conversion form is used to collect information about a visitor to changsha mobile phone number list page, in exchange for content or an offer relevant to them.