Be more bubbly and fun I might hold up a whiteboard with their name on . it and some message like “Hey Katie click here” But if I’m targeting someone in . insurance my approach needs to reflect their style so they aren’t weirded out by this . video coming in or see it as spam Keeping the prospect pot on simmer Most . of the folks you’ll connect to on LinkedIn aren’t ready to buy This is just .

First Step in Relationship

The first step in relationship building that might south korea cell phone number list eventually lead to a sale So investing . in that budding relationship is key For instance when someone’s birthday pops up on my . LinkedIn feed I’ll send them a quick birthday video message I’ll usually use my whiteboard . for that and write Happy Birthday on it People love it It brings their guard . down and it makes them feel special Someone is paying attention to them One time .

I Reached Out to a

I reached out to a prospect and received an out-of-office in addition to creating an message saying that they just . had their first child So I made a quick video and knowing they were not . in the office sent it to them through LinkedIn I wrote “Congratulations” on my whiteboard . and threw some balloons in the air That message warranted a very warm reply of . thanks from the new parent Pulling on this thread I’ll send personal videos on LinkedIn .

When Someone Changes Their Job

When someone changes their job I had another client who b2b reviews made unicorn status (valued at . >$1B) I couldn’t get the CEO’s email but I added him to LinkedIn and sent . a video of congratulations They remembered me and we ended up closing a deal with . them on a very short sales cycle It’s the little things that make a real . difference Keeping it real The beautiful thing about using video to prospect on LinkedIn is .

 Imperfection of It We

The imperfection of it We tell our customers all the time keep it real keep . it authentic So it’s important to practice what you preach If I’m talking to you . in person I’m going to stammer and pause and um and ah So it’s perfectly . ok to do this on video too If you’re one to go all deer in . the headlights in front of the camera Vidyard now includes a space for notes to .