After all, old content loses relevance if it is not improved over time, even if, in essence, it addresses timeless concepts such as “Marketing”. It is necessary to always monitor changes. How do we guide our analyzes to know which content needs to be updated and which modifications each one needs? Some processes are essential for this: Insights into SEO tools With the countless data generated by users and websites, using SEO software is always valid. The information they provide helps us make better decisions.
Google Search Console One tool
Google Search Console One tool I often explore romania whatsapp data to discover potential updates is Google Search Console. While he’s best known for reporting on technical factors like sitemaps, errors, and loading speed, his data on how your blog appears on Google is very useful. See the example of our content on the advantages and disadvantages of social networks. Although we raised the negatives in the post, we initially optimized it only for the keyword “advantages of social media”, for which we ranked second today.
advantages of social mediaIt turns
Content advantages of social mediaIt turns out that competitors’ SEO titles also covered the disadvantages, while ours only highlighted the essential tools for managing cold calling leads advantages (before the update; the image above is from the updated version). When I realized this, I decided to go to Search Console to see what it told me. Analyzing the data, I realized that the search “advantages and disadvantages of social media” generated impressions (page views on Google), but had a CTR (click-through rate) of just .
In March he brought us
%. In March, he brought us sessions.Complete yeezy 350 boost v2s Guide to Google Search ConsoleSEMRushAgain, the Keyword Magic Tool feature is worth mentioning. In the post we made about slogans, the tool showed us that the “creative slogans” variation had searches per month in Mexico.Keyword Magic Tool for “slogan”We decided to include it in the SEO title of the publication and look: we got the Featured Snippet for the keyword, in addition to being in 3rd position for the “slogan” head tail in Mexico.
Text creative slogansWith these and other
Text creative slogans With these and other keywords indexed, the content brought us the incredible number of sessions coming from all Hispanic countries.Adaptation to user intentIn some situations, the most recommended thing is to rethink old content to identify if it is correctly responding to the user’s intent with a keyword.To update our article on newsletters, we considered all the terms associated below, in an attempt to make the page gain positions in new SERPs. Positions in organic searchWe also carefully analyzed the related searches feature:Example of related searchesAnd finally, the questions related to the topic:Questions related to the topicSo we updated the article, including information on:newsletter features;how to make one;newsletter examples;and other points.
