engagement. This is why you also need to use the same tracking tools to monitor views.
How many pages does an average user visit when they come to your blog?
Focusing on this question can help you design more engaging content, one that motivates the user to click on internal links and explore a little further denmark phone number data what your brand has to offer.
If marketing goals with content are about sticking in people’s minds with educative, reliable information, then an improving page view count will show you are on the right path.
3. Time on page
This is the third KPI directly showing you how well your blog is performing.
When you combine the number of visitors, the number of pages they are visiting, and the time spent doing that, the marketing team has a full picture of visibility, attractiveness, and engagement.
Again, the tool you use to track, such as Google Analytics, will provide that information. You just need to determine the necessary methodology to monitor these KPIs that are aligned with your goals.
4. Bounce rate
The bounce rate is still in the same area as the previous indicators, but this one is a KPI supposed to be suppressed.
It shows you the percentage of visitors that leave a page immediately after landing on it.
When this rate is high, you have two theories to consider:
- either your blog has badly organized and structured visual information;
- or the content in it doesn’t match the promise with coupons transactional emails online payments made by the title or the description.
The problem with both scenarios is creating expectations and not meeting them. It can be seen as deception and distrust — and Marketing strategy it is not good at all for a team working on an image of authority for the brand.
5. Heat map
There are specific tools that can track mouse movement and clicks or touches on links from each user visiting your site.
That way, you create a visual and easy-to-comprehend heat map. It’s a more subjective KPI, but it shows which areas are more appealing or natural to browse inside a blog or website.
It can be used to redesign the layout or rearrange china numbers the information so that is more efficient for your content and appealing to the audience.
6. Source of traffic
All the previous KPIs are more related to the company’s blog or website, a place you have complete control over.
Now, let’s talk about indicators showing your content performance on the internet as a whole.
The source of traffic shows the split between Marketing strategy different paths leading to your posts and other media, such as:
- paid ads;
- organic SEO;
- social media;
- newsletters and email in general;
- direct links;
- links on other websites and blogs.
A successful Content Marketing strategy comes from a well-balanced pie chart. But you can use numbers to rank those sources that bring more engaged leads.
The best practice here is to depend less and less on paid ads. When you start getting visitors from other organic sources, your campaign becomes efficient and self-sufficient.
7. Lead generation content downloads
Lead generation content, such as ebooks and webinars, has a special role in Content Marketing: they usually bring not only leads but also more information about them.
More downloads mean more email addresses and more populated surveys. It means your audience is interested in and engaging with your brand.
It is another easy KPI to monitor. To track this number, you’ll need a marketing automation tool that will give you the number in real time.
8. Social media numbers
You can’t freely track visits and pageviews on social media, but you have some very important indicators to measure the success of your campaigns.
We are talking about the number of followers, shared content, likes, and comments. Each interaction counts for the brand’s online presence and helps your team focus on the channels that engage more.
