During the holidays, many users choose. Gifts for their loved ones, as a result. The accumulated audience includes users who. Are interested in a specific offer for. A short period of time. As a result. Users are haunted by an ad that is completely. Irrelevant to them. After the holidays, the performance. Of advertising campaigns using retargeting falls. And the only reason is considered to be a decrease. In demand in the post-holiday period.
For example, men choose small household. Appliances for the kitchen, and after march. 8, their interest in this category drops significantly. Then the user gets into the retargeting audience for. A whole month (possibly longer), and he is shown. Ads from this product category.
To limit the mixing of audience segments
we recommend creating audience combinations, using demographic/behavioral targeting, and also accumulating separate audiences during holidays.
As a result, the key to a successful advertising campaign using remarketing will be a campaign that has selected a unique audience of users, based on the spam database needs of the audience, formed a message for communication and interacted with the audience at the right time in sufficient volume.
Successful advertising campaigns!
Yuri Kushnerov (Head/Marketer at SeoLib.ru)
Retargeting (although the term remarketing is more commonly used) — like any other tool, can be quite effective if you clearly understand its purpose and principles of operation. Alas, this is a relatively new trend for us, I would great first impressions essential elements of effective email even say “fashion”, and therefore it is stuck everywhere where it is needed, and more often — where it is not needed.
The main function of this type of marketing is a reminder
And it solves the corresponding problems. It is perfect for products and services that the user often uses, and the transition from one company to another can be simple. A great option for a flower delivery company. Or, for example, lunches in the office.
Another use case is a long decision-making email leads database process. Here you need to remind the user that he has already looked at this car. And here is another one. And another one. But in this case it is quite difficult to distinguish the process of choosing from simple curiosity…
But using retargeting to buy a domain is highly questionable. You went to the site and either bought the domain or didn’t. If you bought it, then you won’t think about it for at least the next year. And if not, then something didn’t suit you, and the reminder will, at best, be ignored.
