Video in performance be us in campaigns aim at increasing sales or other measurable results (for example, an application to view an apartment or install an application). Video ads will be shown to users with a form demand for the product on Yandex Advertising Network sites (OutStream and InStream types are us). Payment is debit for clicks.
Video can be add to text and image ads:
You can create a separate video campaign to have more flexibility in managing its settings, or you can add a group of video ads to an existing campaign.
Features of the format
- video length – from 5 to 60 seconds;
- you can add a title, text and CTA button;
- the impression, as in mia campaigns, is count from the second second, provid that the player is 50% visible;
- text and graphic ads with video extensions and video ads do not compete in the auction; you can choose one or use both formats at the same time;
- When a video ad is shown on YAN sites in the InPage block, the sound will turn on after hovering the mouse over the ad.
Video in performance an ad, use the Direct creative singapore telegram data designer. You ne to upload a video (your own, a ready-made one from the library, or one creat in the video designer), write the title, ad text, and buttons, and select the colors of the captions.
Show conditi ons
You can set up the following conditions for displaying video ads:
- key phrases that define the theme of the sites;
- select user segments (e.g. those who did not complete their order);
- geotargeting;
- time targeting;
- short-term interests – showing ads to users who additional federal funding from congress are interest in the product right now.
The main points for setting up video ads in performance campaigns are in the checklist from Yandex .
Video formats VK Advertising
Social networks are keeping up with search engine advertising singapore phone list systems and offering advertisers video ad formats. Let’s look at the monopolist of the Russian market — VK Advertising.
According to VK , over the first 6 months of 2024, advertising budgets for promotion in VK Clips increas almost threefold compar to the same period in 2023. Over the year, the number of campaigns with video advertising in the VK Ads account increas almost 6 times. Videos were most often us to promote mobile applications, collect leads and increase website traffic.
