A heat map shows exactly which areas of your website are of particular interest to your website visitors. For example,
what they click on most often. We use the Lucky Orange tool for this .
When integrating a heat map (as with any additional code), you should make sure that it does not slow down your website too much. A heat map does not have to be permanently integrated into your website. Cost of Lucky Orange: $20 per month.
Sales
The HubSpot Sales Starter becomes panama number data interesting when the first leads come in via HubSpot . Your sales representative can see the history of each contact, send emails, create deals, arrange appointments and send offers directly from HubSpot. Cost: €46/month (there is currently a promotion for €41/month, as of November 23, 2020).
If you use all the tools listed here
your monthly costs will be around €200 . This is a good price, as you get a lot of tools that will simplify your marketing and sales processes. Some of the tools mentioned above also offer free (trial) versions. However, these are usually very limited and you cannot even use your own branding.
In addition to these €200, you have to if the client does not agree to dialogue offer your website visitors, as many of whom you would like to convert into customers, something to get them to come to your website (content), make your content visible (ads) and provide ongoing support for the entire process. Therefore, in the next paragraph, we will look at the following:
What you should spend the rest of your marketing budget on
content production
A good blog post written by a professional editor will cost you around €250. How many posts should you write? That depends on how quickly you want to progress. I would definitely recommend 2 blog posts per week.
Recommended reading: 10 tips on what really matters for good content
Ads
Ads refer to advertisements – both on b2b reviews social networks such as Facebook, LinkedIn, XING, Instagram, etc. and on Google. Where you should best place your ads depends entirely on where your target groups are. For our B2B customers, we work with LinkedIn and Google Ads and occasionally with Facebook Ads.
Recommended reading: How to use HubSpot’s social media tool
ongoing support
Once your website has been made fit to generate leads, you have implemented additional tools if necessary, and have started producing content and ads, this entire process also needs to be supervised. After all, the best program/software is of no use if you leave its potential untapped. If only one or two people work in your marketing department, or you don’t have your own marketing department, then it is advisable to get support from an agency, especially at the beginning.
When is HubSpot Professional worth it?
HubSpot Professional is an all-in-one solution that covers all of the functions mentioned above and offers many additional features. So why not start with the Professional version right away? Firstly, it’s the price: at € 740/month, this solution is anything but cheap. Secondly, you should ask yourself whether you really need all of the services included in the Professional version. If you are unsure whether you want to spend that money, we would be happy to help you make a decision. Apart from that, there are three reasons why you should switch to HubSpot Professional:
Everything from a single source:
with HubSpot Professional, you only have to log in once and can carry out all marketing and sales activities that would otherwise require numerous programs and browser windows. This not only saves time, but also increases the productivity of your employees.
Workflows: probably the coolest feature is HubSpot workflows! This is what makes marketing automation so much fun. You can automate everything: from follow-up emails, lists, contact properties, SMS, tasks, etc. Workflows save us a lot of work and our customers are also excited about the possibilities.
Real Time Analytics: When everything happens on HubSpot, you see all results in real time at all times. With just one glance at email open rates, call-to-action clicks, completed forms, page traffic, etc., you can react quickly and make changes even in the middle of a campaign. This gives you flexibility and avoids being surprised by your performance at the end of the month.
Is marketing automation worth the money for smaller companies?
Yes, if you want to attract new customers through your website. With HubSpot Starter and the tools mentioned above, small businesses can successfully get started with marketing automation for as little as €227 per month. In addition, your small business should invest in content and paid ads. Upgrading to the HubSpot Professional version makes sense if employees are already familiar with HubSpot. The advantages are increased productivity and the ability to completely automate activities.
