When it comes to great tools, software and platforms, smaller companies usually think one thing: we can’t afford it anyway.
That may be true in many areas but not with marketing
automation . If you want and have the necessary budget, you can spend thousands of euros a month on marketing automation. But that doesn’t have nigeria number data to be the case, because marketing automation is also possible and makes sense with a smaller budget. Read here about the advantages of using it, what costs you have to expect and what the rest of your marketing budget should be used for.
Before we start talking about what mind maps and mind map services to organize your ideas options there are for small businesses, we should define who we mean. We are talking about companies that have a maximum of one person for marketing and a budget of around €1,000/month . Since we started out that way ourselves and have tested many tools ourselves, today we can tell you what is really necessary to start with marketing automation.
When does marketing automation make sense for small businesses?
Marketing automation always makes sense if you want to acquire new customers via your own website. The first step is to obtain contact details of potential customers ( lead generation ) and then to acquire as many of these interested parties as possible as customers. In this comprehensive guide you can read exactly what marketing automation is and what you can do with it in detail:
Marketing Automation Guide
What does it take to use marketing b2b reviews automation as a small business?
There are now countless marketing automation providers. Our following tips and recommendations all refer to the software provider HubSpot . Why? HubSpot is the global market leader , is easy and intuitive to use and is cheaper than many other marketing automation software. To be fair, we at takeoff sell HubSpot. We don’t want to force anything on you, but of course we know our “own product” best and can therefore tell you best how you as a small company can benefit from this software. In this article, we have compared several marketing automation providers with each other .
But now let’s look at the individual building blocks
you need to use marketing automation, even as a small business.
website and hosting
Do you already have a website? If so, what condition is it in? Before you purchase marketing automation, you should evaluate the condition of your website. By this, I mean the technical, not the visual, aspect. After all, it doesn’t make sense to install the latest engine in a 20-year-old car and hope for a miracle.
A cost-effective website that requires little effort
to run is available on WordPress. The business package for small businesses costs 25 euros per month at WordPress. Hosting (for example WP Engine or Raidboxes ) costs another 20 euros per month.
You can use HubSpot even if your website is not on HubSpot and is not hosted there. Having your own website on HubSpot would cost €280 per month (hosting included, there is currently a promotion for €252/month , as of November 23, 2020).
Recommended reading: Inbound Marketing Website vs. Traditional Website
