Disadvantages of a blog: Blogs (if done well) are a question of resources. Unfortunately, many companies also use their blog as a platform to promote products and services. This means that the desired blog success often takes a long time to arrive.
We recommend following Marcus Sheridan’s
“They Ask, You Answer” philosophy when blogging. In our experience, B2B companies achieve impressive results with content around topics such as the ” Big 5 “.
2. Search engine marketing
What is the use of a blog that no one can lebanon number data find? Not very much! Search engine marketing is essential, not only (but especially) if you want to set up a blog. This includes SEO (Search Engine Optimization) on the one hand and SEA (Search Engine Advertising) on the other. A distinction is therefore made between organic and paid search engine marketing.
Advantages of search engine marketing: With the help of SEO, you can increase your traffic in the long term and sustainably. With SEA, you can place targeted bids for certain search queries in order to ensure that your pages are displayed high up as an ad.
Disadvantages of search engine marketing:
SEO is time-consuming and many people (content managers, editorial staff, IT, …) have to think about SEO. SEA only works as long as you feed search engines with money.
3. Email Marketing
Anyone who thinks email marketing is dead is very much mistaken. Email marketing is still a great way to stay in touch with your customers and also to acquire new ones.
Make sure that you always offer useful where to study to become a web designer: the best courses and universities content in your emails and not advertisements. Too many emails are also not good, as this could discourage readers from receiving further newsletters.
Advantages of email marketing: An efficient method to bind customers to your company. Low cost and rapid transmission of information.
Disadvantages of email marketing: If used incorrectly and too frequently, you can get on your customers’ nerves. Spam filters can also prevent emails from reaching their intended recipients.
Here you will find tips to be successful with email marketing .
4. Account-Based Marketing
Account-Based Marketing (ABM for short) is a method in B2B marketing that involves reaching very specific decision-makers in an account (company) with helpful content. In order to reach decision-makers, intensive research and the b2b reviews type of outreach are crucial.
Advantages of account-based marketing: It is a good and important addition to inbound marketing . ABM results in a very clear focus of marketing and sales on certain key accounts.
Disadvantages of account-based marketing: With ABM, all marketing measures have to be closely adapted to the account and often tailored to it. This means that these measures are associated with more content and more offers. This can involve a lot of work.
