Mexican SERP for electronic commerceIn March, the two posts together brought us more than sessions.Number of post sessions in March Blog cleaningThe more a blog grows, the more it must keep up with the level of maturity it has reached. What I mean is that you need to check whether it’s convenient to update all old content, as in many cases updating pages can be a throwaway option. It sounds scary, but sometimes the right thing to do is to permanently delete some pages and not reactivate them.

We call this “blog cleanup ”

We call this “blog cleanup,” something we’ve russia whatsapp data applied very carefully over the last year and a half. The process consists of a few essential steps: identify pages that do not generate high and relevant organic traffic; analyze whether these contents and their respective keywords address subjects that make sense for your strategy or not; interpret the causes of their poor performance; define whether the pages will be eliminated or whether they should be updated; if they are eliminated, redirect the deleted page to the URL of the content you want the user to access; if they are updated, decide whether it is worth taking advantage of the page’s authority and just changing the content or whether it is Better to create a new URL.

The most common situations for

The most common situations for deleting navigating rejection: cold calling leads survival guide content from a blog happen when: two or more pages conflict because they are very similar; the page is no longer relevant to the buyer persona; the page that generates little traffic takes away the strength of a main page because it is indexed on Google in its place; among others. A few months ago, we carried out a cleaning action that brought us very interesting results. We had two pieces of content about storytelling and the older one was what Google ranked for the keyword “storytelling”, but we wanted our new post to be indexed.

So we decided to delete

So, we decided to delete the old page and add a yeezy 350 boost v2s redirect for the user to access the newer content. We requested its reindexing in Google Search Console and waited. Over time, the new content began to gain positions in the SERP and reached #th place in February for “storytelling” in Mexico! Second place for StorytellingIn March, the page brought us sessions. Content with different formatsI have already mentioned elsewhere in this article the importance of including various content formats in materials, but I think it is worth reinforcing this aspect again.

You are often too concerned

You are often too concerned with the number of words in your text, however, the key to success in Content Marketing is to produce for people and optimize for search engines. There is no point in writing a lot of words, repeating keywords over and over again and hoping that this will help you reach the top of Google. Everything I have shared so far highlights the need to produce quality materials for users, so that they want to constantly interact with the blog.