In other words, your objective is for content to be based on main themes, which unfold into related subthemes, thus creating “semantic orbits” within the site. I’ll give an example from our blog in Spanish to make it clearer. One of the main topics we explore is SEO, so we have a long and comprehensive article on the concept. However, in this area there are many other associated concepts, such as: ads on Google; buyer personas; lead generation; Content Marketing; search engines; CTR; link building.
The application of Topic Clusters
The application of Topic Clusters, in this poland whatsapp data case, involves creating other specific pages on the subtopics I mentioned so that, when the Google algorithm crawls each one, it understands that they revolve around a major main topic. In technical terms, these connections are established by internal links. This means that, in my pillar post about SEO, I must place links to the secondary pages listed previously. And the same happens in reverse: on each of these specific pages there must be an internal link to the main page.
The establishment of these two-way
The establishment of these two-way streets top techniques to generate quality cold calling leads means that the main pages of the blog are reinforced by several others. This happens because an internal link conveys the idea that the linked yeezy 350 boost v2s content presents detailed information about the term in which the link is included, what we call anchor text. But how do we put this strategy into practice? This is what you will see below. Selection of the blog’s main themes and keywords The first step is to define the main terms of your content strategy.
The idea is to produce
The idea is to produce a pillar post for each of these terms, concentrating as much relevant information on the subject as possible. For example, on our blog in Spanish we produced a Complete Guide to Digital Marketing, a thousand-word post that presents data and explanations about the most important concepts and terms on the topic. Thus, we defined that “Digital Marketing” is one of the blog’s main keywords. Before creating the pillar post, we already had related keywords in mind from research carried out using tools like SEMRush.
These secondary keywords are the
These secondary keywords are the ones we explore in the article. Another important point in planning Topic Clusters is the buyer persona. Remember that the main themes should be based on the thematic groups that will attract the ideal customer, and not on our thoughts about what should appear on the blog. In this sense, the most effective questions to ask are: With which keywords would I like the user to find me at the top of Google? Is it convenient for my brand to position itself as an authority on which topics and segments? Then, I make a list of these terms and try to design the best way to explore them in the post, clearly showing how they relate to each other.
