This is a factor that increases our chances of positioning our content in the markets we want. We consider this point both in the articles we produce from scratch and in those we translate from our blog in Portuguese. In fact, this is why we talk about “content adaptation”, and not translation. After all, you would have much more identification with material that presents references close to your universe of experiences than with material that is based on references distant from yours, right?Investigating the particularities of SERPsIn international SEO, it is always necessary to be aware of the differences that exist in user intent in each country.

This is a crucial analysis

This is a crucial analysis to define how an peru whatsapp data article will be structured. For example, I will tell you what happened to me when I was about to define the skeleton of our article on Personal Marketing (in Spanish, Personal Marketing). Using keyword tools, I discovered that this term had, on average, monthly searches in Mexico, and the SERP indicated a user’s interest in learning more about the concept of Personal Marketing and its strategies. So far, so wonderful.

for Personal Marketing But when I

SERP for Personal Marketing But when I the art of cold calling: turning leads into sales searched for the same term in the SEMRush report, it showed yeezy 350 boost v2s that there were a thousand searches per month in Colombia. At that moment, I thought: “great, I’m going to direct the content to the Google page in Colombia to get all this massive traffic!” Then, I came across a surprising reality: in Colombia there is a company (probably quite well-known) called Marketing Personal, and it has several branches in the country!Company marketing personalAt that moment I understood that it would not be convenient to write the article based on the behavior of the Colombian user, because I would never beat the company on that results page.

And that’s how I decided

And that’s how I decided to give priority to the Mexico SERP, in which the article currently occupies fifth place.Technical localization resources on the websiteIf our website and blog were not configured to be visible in the countries with which we want to communicate, this SEO and Content Marketing work would have very limited results.It is essential to implement geolocation resources on the pages of your domain, so that the algorithm can understand which navigation networks you want to direct your content to.

There are many technical parameters

There are many technical parameters related to this subject and we will not be able to explore them in detail now, so I recommend reading these two blog contents: Hreflang Tag: what it is and how to use it to generate real results in international SEO; Technical SEO: complete step by step for you to boost your website. Link BuildingI have already mentioned the value of obtaining quality backlinks for your blog a few times and how this strategy has benefited us to this day.