When used properly, Chatbots like ChatGPT (Generative Pre-trained Transformer) can help you perform various tasks easily, including writing articles and optimizing blogs .
Thanks to machine learning and NLP technology , this powerful tool can generate complete blog posts from just a few inputs. ChatGPT can also help you with other tasks around content creation, such as brainstorming, keyword research, and competitor analysis.
However, the results provided by AI tools are sometimes unpredictable. Well, to help you utilize this tool efficiently, we will explain how to use ChatGPT for blogging, complete with examples of prompts that you can use.
1. Create a Content Plan
When creating a blog , you need to determine your niche and target audience first so you can choose the right topic to create content. Our advice, choose a popular topic that you like so you can attract more readers and write articles without feeling burdened.
Some of the most popular blog niches today are technology, gaming, health, travel, and food. After that, you can ask ChatGPT to generate content ideas and topics based on your niche.
ask for title suggestions and topic ideas on chatgpt
Pick a topic that you’re most passionate about, then expand it into subtopics and blog post titles. ChatGPT will generate several options, which you can use to create a content calendar .
Examples of Prompts to Try
2. Do Keyword Research
Keyword research is the process of analyzing the words or terms that someone is likely to use in a search engine to find the information they want. With this SEO strategy , your content can reach the right audience.
Well, instead of bothering to search for keywords one by one, you can use ChatGPT to generate many keywords at once according to your blog post title. Determine whether you need short or long keywords for more accurate results.
ask chatgpt to generate a short list of keywords
However, ChatGPT does not have complete keyword data such as search volume, trends, and difficulty. These important metrics can help you optimize your article ranking in search engine results pages (SERPs).
The solution, you can use SEO tools to create a more accurate and effective keyword strategy. There are several free keyword research tools that you can use, such as Google Search Console.
Examples of Prompts to Try
Create a short list of keywords for a blog post about [title].
Suggest long tail keywords for blog posts about [title].
3. Content Gap Analysis with Competitors
Competitor analysis is done by studying keywords, internal links, and the quality of articles that rank high in search engines to find content gaps or topics that are not yet on your blog but have been discussed by competitors.
This helps you get ideas to refine your SEO strategy more effectively to increase your article ranking in SERP.
Examples of Prompts to Try
Create a complete analysis of the content gaps in [competitor’s post] content.
List all backlinks that point to [competitor post].
Analyze and write down the keywords used in [competitor posts].
Important! If ChatGPT can’t access the URL, you can copy-paste the competitor’s article into your prompt.
4. Create Topic Cluster
Topic clusters are collections of content that have related topics and keywords. Clusters provide support in terms of context and more comprehensive coverage of content, which helps answer user search terms more efficiently.
With clustering, your keywords can cover more search intents , not just a specific topic. For example, the topics ‘best mid-range smartphones for photography’ and ‘mid-range smartphones with long battery life’ both contain the keyword ‘mid-range smartphones’.
topic cluster generated by chatgpt for writing blog articles
By answering search intent more fully, you can increase organic traffic and improve your blog’s ranking. Discussing subtopics in your content will also help you build a more optimal website structure through internal links.
In this case, use ChatGPT to group your keywords into relevant clusters. However, it is better not to put too many keywords in the prompt because you may encounter errors. Sometimes, you also need to try several times until you get satisfactory results.
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5. Create a Blog Post Framework
After planning your content, start creating a blog post structure and develop your articles based on that framework. Our tip is to consider the following aspects when planning your post structure:
Article length . The number of words in each section of your blog post.
Titles . The number of headings and 10 most important customer wants subheadings in your post and their contents.
Content . The content and keywords to be included in each section.
Content flow . The relationship between each title from top to bottom.
Use ChatGPT to create a complete blog post outline using the title as a prompt. You can also specify keywords to include, and the AI tool will suggest titles and their placement.
content framework generated by chatgpt to create blog articles
You can use a one-sentence prompt to quickly generate an article outline. However, the result may be too general due to the lack of references. Although you can adjust it further, the process may be quite long and tedious.
So, it is better to use detailed prompts by including information such as total word count, target audience, style, tone, and format of the post. This way, ChatGPT will have more data to reference to generate a more specific post outline.
Create a blog post outline about [title]. Target relevant keywords in the title.
Create a blog post outline about [title] with the following keywords in the title [list of keywords].
6. Start Writing Complete Content
Once you have created the post outline, you can alb directory expand it into a full article. However, you will have to create each section one by one because ChatGPT can only produce around 500 words in each output.
You should also specify keywords in each input prompt to help this AI chatbot understand the context of the post and help it insert keywords automatically.
ask chatgpt to generate an introductory
paragraph for writing an article with chatgptWhile you can use ChatGPT to quickly create SEO-friendly blog articles, it’s best not to simply copy-paste the output as ChatGPT may still provide incorrect information, even plagiarism.
Always keep the following things in mind when writing articles using ChatGPT:
Don’t rely solely on AI . AI-generated content often lacks the author’s personal style and touch. To create your own unique content, use ChatGPT only to develop initial ideas in your writing process.
Generate output repeatedly . You can enter prompts repeatedly in ChatGPT to get different outputs. Take advantage of this feature to generate more references to help you write quality content.
Be specific with your prompts . AI-powered tools work by analyzing data and relying on user input to generate content. Detailed prompts will help ChatGPT produce better output.
Double-check the results manually . AI writer tools are very likely to produce content that contains factual errors and is not original. Before publishing a post, always double-check and edit your article.
Create an introductory paragraph for a blog post about [title].
Write three paragraphs for the conclusion of a blog post titled [title].
Add content for the [title name] section with keywords: [list of keywords].
7. Add a Frequently Asked Questions (FAQ) Section
Some blogs have a Frequently Asked Questions (FAQ) section in their articles that lists some of the most popular questions about the topic of the article. While not essential, this section has several benefits:
Improve user experience
Readers may be disappointed if they can’t find answers to their questions in your article. By adding a dedicated FAQ section, you can help readers find solutions quickly.
Featured search engine snippets . Search engines often take snippets of articles from the FAQ section to answer user questions directly on their results page. Well, these snippets appear on the first page of SERPs, which can help drive more traffic to your blog.
Organic search . By adding an FAQ section, you can target additional keywords, especially long-tail keywords. These keywords have lower search volumes, but are more specific and effective in driving traffic.
Building credibility . Writers can demonstrate their expertise by answering relevant questions in the FAQ section. This helps build credibility and authority in their industry.
To create an FAQ section, tell ChatGPT the title of your blog post and the number of questions you want. To ensure the generated questions accurately answer the search intent, use an SEO tool to check them.
Write 3 questions for the FAQ
section in the [article title] article along with their answers. Make sure to include some of the main keywords in them.
8. Optimize Articles for Search Engines
In addition to optimizing keywords, you also need to implement other blog SEO strategies so that your website appears on the first page of search engines. You can use ChatGPT as an AI tool for website optimization as follows :
ChatGPT can suggest SEO-optimized
meta titles and meta descriptions based on your post title. In addition to improving crawlability, meta elements also help provide readers with more information about your content.
Schema markup . Schema markup is code that provides search engines with additional information about your blog posts, such as the author or type of content. It helps search engines understand your content better and optimize your website’s performance in SERPs.
