Black Friday marks the start of the festive season. Thus, businesses with smart marketing strategies can get a head start on seasonal sales. For this reason, a well-planned SMS Marketing campaign can make all the difference. An SMS marketing campaign is indeed a great way to inform shoppers about offers and promotions instantly.
To help you out, here are eight tips on how to use SMS campaigns before, during, and after Black Friday:
1. Capitalize on the bargain frenzy
Black Friday is the race for crazy offers for many to attract shoppers eager for good deals online. So it’s time for you to capture a market share of this pre-holiday shopping marathon by sending SMS campaigns. Play on the emotional side with offers to grab urgently.
2. An attractive and concise offer will make the difference
People are looking for Black Friday deals. But they’re not just looking to save money, they’re also looking to save time by shopping online. If you have a retail store, for example, you can offer a promotion that includes a sale for your entire customer list. For example, “Buy one item and get the second one 50% off for 24 hours only!”
its black friday
3. Start before everyone else
Start building momentum for the big day with a frequent SMS campaign to provide useful information and generate interest. This way, you can achieve two things:
Keeping your brand at the forefront of your customers’ attention
Provide information that they can absorb over time and not in the rush of Black Friday madness.
You could also launch your Black Friday campaign early, one day advertising database before everyone else. This way, your customers will be tempted to buy your products or services before they even see your competitors’ offers.
4. Engage your prospects in real time
You’re going to be competing with a lot of other marketers, so don’t let your business get left behind just because you don’t want to push for fear of annoying your prospects. Black Friday is built on pushy marketing, so boost your sales with bulk SMS messages sent throughout the day about your time-sensitive promotions. The more customers see the different promotions you’ll be offering, the more likely they are to check them out and buy.
5. Personalize your messages
Personalization is one thing that can set you apart from other businesses. On a hectic how to improve lead quality: 10 tips from experts day, sending a message with their first name will add a more personal touch to your SMS campaigns. It makes the difference when choosing between big brands that treat them as a number and one that knows them by name.
If they are a loyal customer, you may have enough information about them to know what they like. In this case, send them promotions based on their purchase history. If you help your customers navigate their shopping list more efficiently and economically, they will be grateful and will likely become a loyal customer of your brand.
6. Start a contest
Black Friday already has a bit of a competitive edge, so take advantage of that and run a contest. It could be a random drawing, or the customer could have to do something to win the contest, like take the best Black Friday photo and post it tagging your brand on social media to enter the contest. Tying the contest to social media allows you to reap the rewards of free exposure generated by your customers. Be sure to publicize the winner.
7. Reward your loyal customers
Make your most trusted customers feel special by offering them exclusive ge lists discounts and sales. If a customer knows the offer is exclusive, they are more likely to purchase. This not only incentivizes existing loyal customers, but can also help you grow your list for customers who also want to take advantage of exclusive offers and be a part of that list. Promote your VIP club with signage and links to it on your SMS, social media, and website. Make sure staff are trained to explain the benefits of joining the club to customers.
