Tell stories about your company in pictures. After all, photos are perceived much better than dry textual presentation.
4 Announcements
Are you preparing a new product release? Planning a promotion and discounts? Post photos and posters on Pinterest.
70% of users are on Pinterest to find information and make purchasing decisions.
5 Tips
Try combining the advice text with a thematic picture. Or make infographics. Also, the advice may not necessarily be yours – if the content is interesting and useful for your audience, feel free to use it, just provide a link to the source.
The topics of advice depend on what you do. Food – offer recipes or cooking tips, clothes – style lessons. Basically, whatever your imagination allows
6 Ideas
The vast majority of people go to Pinterest specifically for inspiration. So share images that can become a muse for your audience. Depending on your field of activity, ideas will be different. The main thing is to tie it to your company and what you offer.
The most popular topics on Pinterest are interior, decor, cooking, fashion, hobbies and hand-made.
7 Place buttons on the product page
This is the kind of button that an online store should have. It is the Pinterest button. It is much more likely that a person will add a photo of your product to their collection of pictures, and not to their Facebook wall.
Zappos customers are 13 times more ebay database likely to share their joy from a purchase on Pinterest than on Twitter.
If you are currently running a large-scale advertising campaign, then use Pinterest to enhance the effect. Press releases, TV, website promos should be related to your pins. You can create a separate board on which to make thematic publications.
9 Competitions
Play with your subscribers. Conduct various competitive activities, with interesting tasks and prizes. Avoid banal competitions for the number brevo constant communication alternatives brevo key of “pins”. You can come up with something more interesting. For example, Peugeot held an original puzzle competition, where users had to find the missing piece in a puzzle with a photo of a car (the pieces were posted on the website and on Facebook).
Or, here is the company Kotex that has implemented an excellent competition mechanic:
10 Add text
Pinterest has a search, so be sure to make descriptions of your images with keywords. Otherwise, you risk losing the vast majority of your audience. In the vastness of the Ukrainian-speaking space, ranking factors in Pinterest have not yet been studied, but image descriptions with “keys” will definitely play into your hands.
And remember:
- Please post only high quality images.
- Add your website URL under the pictures.
- Set up an account: from an avatar and email leads database name to a description of your activities.
- Don’t leave anything empty: create 7-10 boards, divided into topics and categories.
- Communicate, answer questions, subscribe to interesting pages.
Despite the fact that Pinterest has not yet gained the same momentum in Ukraine as in the West, this does not prevent it from being among the top 5 most popular social networks in the world. Therefore, I recommend not sleeping, but acting. Moreover, marketing on Pinterest is affordable even for the smallest business.
