5 Unusual use of the product
To keep the activity going, you can periodically hold competitions for the most creative use of your company’s products. Nothing prevents you from publishing unusual ways to use products yourself, this will increase the level of fun.
6 Storytelling in Pictures
You can tell stories by publishing successive thematic photos: a walk of sneakers in Kharkov, the adventures of an owl-earring in the world of women. It is up to you to assign each story its own hashtag or publish everything under one. Only experience will show what is more effective, because in each specific case the results are individual.
Alternatively, you can set a theme for each day of the week and publish photos related to it every day. For example, for a clothing store, this could be “Yellow Monday,” when you publish photos of yellow clothing with the corresponding hashtag.
This mechanic is also effective because it provides excellent feedback from your subscribers – they join the game and also make their publications using the specified hashtag.
8 Photo tasks
This mechanic also helps develop your followers’ accounts. How often do we rack our brains over what to publish on Instagram today… By giving job seekers database certain interesting tasks, we share ideas for content. And if you also announce some kind of prize, then the spirit of competition can play into your hands by growing your followers and engaging in interaction with the brand.
9 Photo Quiz
People love to solve riddles. So, I recommend trying photo quizzes. The effort is minimal, the effect is noticeable.
10 Photo quest
Here the implementation will be more complicated, but the result will impress you. You need to think through a high-quality scenario, with reach the right inbox sendgrid fixed contact interesting tasks, inform the audience in advance about the conditions of the quest, gather teams of participants, and assign an interesting reward.
The trick is that by using several mechanics, it turns out that the content is created not only by you, but also by your subscribers – this is the whole power of Instagram. Someone will email leads database choose the role of an outside observer, and someone will actively interact with your company. In both cases, your popularity will grow, loyalty along with it, and the brand will become stronger.
Now let’s identify the most common Instagram mistakes that you need to eliminate from your activities:
- Poor quality photos are your enemies: broken pixels, lack of clarity, red eyes, shiny faces, excessive darkness or light. You can avoid them with the help of ordinary photo editors and photo filters, and even without the participation of designers.
- Incorrect composition – no one requires you to create masterpieces of photographic art, but, nevertheless, certain requirements must be met (angle, plot, attention to detail, close-up).
- Frank advertising – remember the rules of content marketing? It’s the same here – the most veiled promotion, first we engage, and then we sell.
- Posting too frequently (for example, 5 photos in a row).
- Boring photos – you don’t have to post cats and boobs, but consider the tastes of your audience so that your photos attract the attention and interest of the public. And always remember that it’s not so much the picture that matters, but the emotions it carries.
For those interested in the topic, I recommend reading the articles “Web Lab. Experts on Instagram” and “Infographics. Details about Instagram”.
And tomorrow, stay tuned for a detailed article about marketing mechanics for Pinterest!
Oh, and follow the hashtag #artjoker on Instagram. Lots of cool stuff there.
