11 growth levers to activate in web marketing

If you are wondering what a web marketing growth lever is, you should know that it is a set of digital marketing strategies and actions implemented to increase your business: boost your turnover and ROI, increase your customer portfolio, create effective branding, etc.

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As an entrepreneur, the phone number library question that comes straight to our mind is: which web marketing levers are the most effective to use to boost the performance of your business?

The different categories of web marketing lever

 

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First of all, we can note various categories of digital marketing levers:

  • Off-website levers : partnership, affiliation contract, etc.
  • Levers in the website : SEO optimization, responsive site design, etc.
  • Social levers : SMO, influencer marketing, etc.

The main levers of digital marketing

1) Natural referencing

SEO (Search Engine Optimization) aims to increase your visibility on search engines. This process can be used for all types of content such as texts, images, videos, etc.

2) SEA or Search Engine Advertising

SEA involves paying Google, Bing and others to appear at the top of their search engine. This involves buying keywords at auction on currently, there are quite a lot of campuses that Google Ads (or another system). This way, your ad will be “pinned” at the top of the results to attract as many visitors as possible.

3) Partnerships and affiliation

Affiliation is based on advertising your business, products or services by a third party company. This webmarketing growth lever offers you 2 advantages:

  • The possibility of reaching another audience
  • Recommendation from an influential company

In the event that a prospect becomes your customer, the partner receives a percentage of the sales in which he participated.

4) Optimizing your site

To convert leads, it is important aleart news to create an ergonomic site that promotes user experience. To do this:

  • Set up a simplified homepage with different categories.
  • Update your blog regularly as part of your content marketing strategy.
  • Highlight promotions .
  • Publish clear and detailed product sheets .
  • Use a graphic universe that is consistent with your sector of activity.
  • Highlight the various elements proving your seriousness and reliability: trust labels, legal notices, contact details, opening hours, etc.

5) A responsive and efficient design site

A high-converting website must be responsive design . In other words, your web pages are perfectly readable, whether on a tablet, mobile or computer.

With the Mobile First index implemented by Google in 2016, you can improve the SEO of your website by offering a mobile version . And for good reason, the number of requests on mobile is higher than that on computers, which led Google to include this ranking criterion.

Also, consider making your website’s codes lighter so that it loads faster. Don’t forget the essential information on your site that needs to be accessible.

6) Quality and regular content

Regularly publish quality, SEO-optimized content that meets the needs of your target audience. This is important to boost conversion rates and build customer loyalty .

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